Growth Share Matrix

Opportunities that require analysis to decide whether or not they are worth pursuing.

Opportunities that may be beneficial; they require a large investment but may involve high returns.

Opportunities that are practically useless and should be refused; although they only require a small investment, they will generate a very small return.

Opportunities that are extremely profitable and beneficial; they require only a small investment which generates high return rates.

GROWTH SHARE MATRIX TEMPLATE

In a business, or practically any other enterprise, losing money could cause dangerous complications. Making shrewd, educated decisions before pursuing opportunities could help prevent an operation from failing.

Two extremely important factors should be taken into account when making these decisions:

1. if the business is more successful than other businesses like itself, thus maintaining acceptable cash generation (Market share)
2. if the market currently requires a high or low investment to see good return results, which impacts cash consumption (Market Growth).

These two factors play an important part in the success of a business/enterprise, and they are what make up the Growth Share Matrix.

The growth share matrix basically splits opportunities into four quadrants: those that require low cash investment and involve low cash returns (Quadrant 1), those that require high cash investment and involve high cash returns (Quadrant 2), those that require low cash investment and involve low cash returns (Quadrant 3), and those that require low cash investment and involve high cash returns (Quadrant 4).

GET THIS TEMPLATE

GROWTH SHARE MATRIX IN PRIORITY MATRIX

You can get Growth Share Matrix in your Priority Matrix in just a moment:

1. Click to import Growth Share Matrix and open Priority Matrix in your browser
2. Start adding your items to the matrix
3. If you prefer it, download Priority Matrix and take your data with you