Loading...
Business ToolsEntrepreneurEvaluation Tools

Product Market Matrix

The Product/Market Matrix assists businesses dealing with several types of products, each with a unique situation. It provides guidance in situations concerning current or new markets and products.

Product/Market Matrix

PRODUCT/MARKET MATRIX INFO

  • NEW PRODUCT; CURRENT MARKET

Contains product development tasks.

  • NEW PRODUCT; NEW MARKET

Contains diversification tasks.

  • CURRENT PRODUCT; CURRENT MARKET

Contains market penetration tasks.

  • CURRENT PRODUCT; NEW MARKET

Contains market development tasks.

PRODUCT/MARKET MATRIX TEMPLATE

It is generally known that businesses strive to extract as much profit as possible from each product they develop; they also seek to diversify their selection and keep current customers satisfied. The Product/Market Matrix assists in doing just that, with a quadrant for advice on each topic.

‘New Product/Current Market’: For projects in this quadrant, businesses should work on a fresh product for already-existing customers.

‘New Product/New Market’: For projects in this quadrant, businesses should create a unique product for new customers.

‘Current Product/Current Market’: For projects in this quadrant, businesses should seek to increase consumption of products for already-existing customers.

‘Current Product/New Market’: For projects in this quadrant, businesses should work to enter a new market with a product that they already provide.

PRODUCT/MARKET MATRIX IN PRIORITY MATRIX

You can get Product/Market Matrix in your Priority Matrix in just a moment:

  1. Click to import Product/Market Matrix and open Priority Matrix in your browser
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you
Enjoy this template? Share it!
Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy this blog? Please spread the word :)